Business Strategy Checklist

When initiating a business strategy for either your own business or someone else’s, this audit checklist is designed to help to capture the stages you’ll need to review.

You’ll be able to identify the gaps and relevant areas of the business you’ll need to consider, to result in a robust business strategy for you or your client.

This guide goes through the business plan, SWOT analysis, USP, market research, pricing, scaling and more!

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Meet Ceri Jackson de Azevedo


Ceri Jackson de Azevedo is the CEO of both Ceri Jackson Strategy and Rebus Bookkeeping and Accountancy.

With more than 20 years of global business experience, she has successfully set up and run multiple multi-six figure businesses both in the UK and abroad.

As a business strategist and certified ADHD practitioner, she's on a mission to help neurodiverse entrepreneurs to create a business by design so that they can live life on their terms.

A seasoned long-distance runner, Ceri understands that growing a business is a marathon and not a sprint, which requires a robust business strategy to allow it to achieve its full potential, whist addressing the neurospicy challenges that other business strategists do not.

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